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Managed B2B outbound

Prepared meetings.
Context included.

Cleats finds relevant buyers, starts the conversation and prepares the handover. You bring the offer and lead the sales call.

Start your campaign

A short request. A scoped plan before any outreach.

Cream Cleats relay baton with evergreen and oxblood ends
From a relevant approachTo a prepared conversation

The work before the meeting

A relevant conversation starts with understanding.

Managed outbound means a partner runs the agreed work of finding potential business customers and starting relevant conversations with them.

Cleats brings buyer research, outreach, qualification and meeting preparation into one service, with a named commercial partner. Your team stays responsible for sales calls and winning the work.

  1. 01

    Agree the starting point.

    Define the offer, audience, qualification criteria and responsibilities together.

  2. 02

    Prepare, then reach out.

    Review the targeting, research and approach before running the agreed campaign.

  3. 03

    Learn and carry it forward.

    Review replies, prepare suitable meetings and agree what happens next.

Carry the context

More than a name
in your calendar.

Know why you’re meeting, what has been confirmed and what still needs a conversation.

Two people discussing work across a table

Illustrative example · fictional buyer

Your meeting brief.

A consultancy speaking to a UK operations team.

Buyer context
An operations lead exploring improvements with the consultancy. Purchasing authority is still to be confirmed.
Why this conversation
The team wants to explore a manual reporting problem.
Confirmed
Interest in discussing the problem and how the current process works.
Still to discover
Budget, decision process, timing and whether the offer is a fit.
Owner & next step
Your sales lead owns the introductory call: understand the work and its impact. Cleats supports the follow-up agreed in the campaign scope.

Example content, not a client result. A meeting is the start of discovery, not a confirmed sale.

A clear division of work

We prepare the conversation.
You lead the sale.

Responsibilities are confirmed in your agreed campaign scope.
Cleats handlesYour team handles
Targeting and buyer researchA clear offer and accurate product information
Outreach preparation and operationCampaign decisions and necessary access
Reply review and qualificationSales calls and discovery
Meeting preparation and handoverProposals, negotiation and closing
Agreed follow-up and campaign reviewDelivering what you sell

Before we start

A good fit
works both ways.

A proven B2B offer. Identifiable business buyers. Someone ready to take the sales calls. You don’t need a large sales team.

If the offer or audience is still untested, establish that before committing to ongoing outreach.

What makes a meeting qualified?

We agree the criteria before outreach: the type of business, the person you need to reach and the reason a conversation would be useful. The handover separates what the buyer has confirmed from what you still need to discover. A reply is not automatically an opportunity, and a booked meeting is not a sale.

What determines the cost?

Audience complexity, research depth, channels, campaign scope and the follow-up required. We agree the setup work, ongoing fee and any separately funded usage before you commit. Your request helps us scope the work; it does not start a paid campaign.

Do you take the sales calls?

Your team leads discovery, proposals, negotiation and closing. Cleats prepares the meeting and supports the agreed follow-up, so the context continues beyond the calendar invitation.

How soon can a campaign start?

The start date depends on the agreed scope, access, preparation and approvals. We confirm those together before outreach starts. There is no universal launch date or guaranteed number of meetings.

Is this suitable for recruitment businesses?

It can be suitable for a recruitment business seeking employer clients, with a proven offer and identifiable business buyers. Candidate acquisition is outside this service.

Your next step

Bring the offer.
Let’s plan the approach.

Tell us what you sell, who buys it and where you need support.

Start your campaignOr book a 15-minute call